Everyone’s chasing attention.

Few ever learn how to earn mindshare.

Weekly clarity for founders who want to think deeper and build brands that last.

This newsletter is for the founder who’s been lurking for months, afraid to post something real.

The one who overthinks every caption, edits out their voice, and wonders why nobody cares.

You don’t need another growth hack.

ABOUT

Hey, I'm Steven

I help founders and creators build brands people actually remember.

Before working with startups, I spent nearly a decade as a creative and videographer, helping brands grow through storytelling and visual strategy. That hands-on experience taught me how attention really works and how authenticity always beats polish.

Today I lead social media and creative strategy at Bio Protocol, a biotech and AI venture that’s redefining how science reaches people online. Alongside that, I’ve built my personal brand to over 200,000 followers, reaching millions of people by sharing lessons on creativity, content, and personal branding.

My work now focuses on helping founders use content to build trust, grow visibility, and create opportunities that compound over time.

When I’m not creating, I’m training, learning something new, or spending time in Brazil with my family.